Top 5 Digital Marketing Roles That Can Skyrocket Your E-Commerce Business
Discover the top 5 digital marketing roles every e-commerce business needs to scale in 2025.
From paid ads to email automation, you can build a high-performing remote team with Pierce.
Running an e-commerce brand in 2025? Then you already know great products alone aren’t enough. To stand out in a hyper-competitive digital space, you need a high-performing marketing team behind you — not just freelancers juggling five clients.
In this guide, we’ll break down the top 5 digital marketing roles that can help you attract more traffic, convert more buyers, and drive scalable growth.
1. 📊 Performance Marketer (Paid Ads Specialist)
If you’re tired of burning money on Meta or Google Ads, it’s time to bring in a specialist. These pros know how to drive profitable ad performance — from cold traffic to conversions.
Responsibilities:
Running Meta, Google, TikTok, or Pinterest Ads
Split-testing creatives and landing pages
Optimizing sales funnels
Building retargeting audiences
Why it matters: They turn traffic into revenue — fast.
2. 📩 Email Marketing Specialist
Every abandoned cart is a lost opportunity — unless you have flows in place to bring those customers back. Email specialists automate your follow-ups and boost customer lifetime value.
What they’ll do:
Create automated flows (cart, welcome, post-purchase)
Write high-converting email copy
Segment your audience
Track open rates and ROI
Why it matters: Email marketing consistently drives one of the highest ROIs across all digital channels.
3. 📱 Social Media Manager
Your e-commerce brand doesn’t just need content — it needs content that connects. A great social media manager builds awareness, engagement, and trust through daily strategy and execution.
Key tasks:
Managing content calendars across platforms
Scheduling posts with high engagement potential
Building UGC/influencer collaborations
Monitoring and engaging with your audience
Why it matters: Social media fuels organic growth and keeps your brand top-of-mind.
4. ✍️ Conversion Copywriter
The right words sell. A conversion-focused copywriter knows how to speak to pain points, spark desire, and get buyers to take action.
What they write:
Product descriptions that actually convert
Landing pages optimized for clicks
Ads that cut through the noise
Email campaigns that feel personal
Why it matters: Strong copy bridges the gap between interest and purchase.
5. 🧠 Growth Marketer / Marketing Strategist
The glue that holds it all together. A growth marketer maps out the game plan — helping you prioritize, test, and scale efficiently.
They’ll help with:
Strategic campaign planning
Deciding what to test (and when)
Budget allocation and performance analysis
Hiring or delegating to the right specialists
Why it matters: Without a strategy, even great execution falls flat.
Final Takeaway
Hiring isn’t about finding a generalist who can “do it all.” It’s about building a remote team of specialists who know exactly how to drive e-commerce results — and that’s what we help you do at Pierce.
💼 Ready to build your dream team?
We connect brands with pre-vetted digital marketing experts — fast, remote-ready, and results-driven.
👉 Book a free strategy call with our team
👉 Get $200 OFF your first hire with us
